Sex Sells! We see it every day on TV, Radio, toilets, under manhole covers its in- (or un-) escapable.
Since the early 80's corporations have become increasingly risque with their campaigns, be it Kylie Mingoue writhing atop a mechanical bull or a family of polar bears enjoying a cool Coke, the industry knows what we want and how to force it into us.
So your the head mortal of one of the largest religions of the world and your getting pressure from the big guy on falling profits and a mis-guided flock.... What do you do? You fight fire with sex is what.
The Ponfit has given the go ahead for Omnicom Group to spice up the message and get the flock to fall back into line. The first project that Omnicom has been asked to front is the Vaticans "No Sex Before Marraige And After Marriage Only Without A Contraceptive" campaign (NSBMAAMOWACQZ).
When asked if the NSBMAAMOWACS3 campaign would present any particular challenges to Omnicom, CEO Allen Rosenshine said "Well, I was asked the same question when we where asked to sell a Brown fizzy liquid that can clean pennys and will slowly rot you from the inside out. It was called Rotupan 8 and it killed many fine actors during the campaign, including my dear cousin Martha. Only time will tell, well time and the evidence that is inherintely generated by the passing of it."