Social media is a constant battlefield for some couples. David and Amy Douglas felt bitter last year after receiving only 96 Facebook 'likes' for their wedding announcement, whilst most of their friends received 'likes' in the hundreds.
"Do people just not care about us?", said Amy. "It feels like we're not even married".
Couples like David and Amy are under enormous strain when managing their carefully crafted social media profiles.
"It's all about the image and perception of our marriage. I mean we have arguments every day, but we still have to put on a brave face and post pictures of ourselves laughing and smiling at each other", said Amy.
The couple have recently decided to have a baby after seeing the constant level of attention they're set to receive once its born.
"Baby pictures are definitely in fashion", said David with a smug grin. "Once those pictures come on we'll be back in the game. See, many of our friends haven't had kids yet, so it'll be like a few years back when we were the only ones in the neighbourhood with a HD TV. Everyone seemed to love us then".
David and Amy are forecasting a range of between 200 and 260 likes on the day their first child is born. The couple admit that after 3 years they may have to conceive again if they are to maintain this level of attention.