Over the weekend, flyers were posted around Tel Aviv demanding that within the city limits people respect the customs of the city. The signs call for both men and women to abide by modern day customs and dress. Specifically, when in Tel Aviv, women should wear tank tops and shorts, summer like dresses, or skinny jeans. Men are also requested to wear short sleeve shirts and casual pants or shorts. In accordance with the city's custom, men and women need to obviously flirt with each other, which includes hand holding, making out, and heavy petting.
The campaign, which is organized by the city's secular majority and supported by the municipality of Tel Aviv, is aimed at ensuring that secular customs and modern-day norms are maintained in the city limits. People wearing modest clothing or clothing inappropriate for Tel Aviv weather, such as old black suits or long, frummy skirts, will be forced to have a makeover. As part of the campaign, dressing rooms have been posted throughout the city for the religious to change their appearance so they can be attractive.
"Our young secular public has worked hard to create a fun and lively atmosphere. It is offensive to everyone in the city when religious people come in and force all of the secular people to look at their drab outfits. Tel Aviv is a fashion-forward city and should be respected as such," stated Ron Huldai, the Tel Aviv mayor.
Yifat Giladi, a resident of Tel Aviv said that it was time that this issue finally be addressed. "If they want us to respect their customs when we go into their cities, then they need to respect ours when they are in our city."
The campaign also calls for anyone keeping Shabbat to carry around a cell phone within the city limits. The biggest concern about keeping Shabbat in Tel Aviv is that it will detract from the city's reputation of being a 24/7 scene.
The campaign is meant to maintain the culture of the city.