Russia - "Just promise not to count how many teeth," Kremlin aide Dim-Eatery Borsch commented as pics of President Vladimir Putin's dazzling white smile flashed across Russian TV screens, "anything over 40 would be a PR disaster."
The latest presidential PR photo op sees Putin bare-chested astride a snowy white charger inside a glass submersible 200ft under the sea in waters off the Gulf of Finland.
"Eez presidential Mission Unflossable," the aide added blotto - er...sotto voce - as the magnificent stallion's chompers zoomed into view in footage of Come Ride With Vladimir's latest leg.
It later emerged that the large diving bell that took Putin down to the ocean depths was salvaged from the remains of the Russian naval frigate Oleg, which sank in 1869.
"But whaddahell, eh?" Mr Borsch concluded with a wide smile.
Catch the entire unedited 60-second video of Putin's daring submarine feats on www.Bloodyvostock.con.