The local Indian government of Rajasthan are going on the warpath hoping to stop their inhabitants peeing and defecating in public, which can be very difficult especially as only a few of them possess a toilet!
One of the tactics being used is to film the "pee-ers" and then name and shame them on You Tube in the hope that this will stop them hanging it out in public because in summer the stench in unbearable even for Indian standards.
The local government's initial idea of banging sticks on steel drums to scare the pee-ers off was voted as slightly outdated in booming, silicone valley, India and one clever politician came up with the brilliant You Tube idea, which actually is not so brilliant!
The reason being is; only the minority well-off have internet access, so posting video films of the culprits wouldn't stop them because they can't even see themselves peeing up the local walls anyway.
One gentleman who has a reputation as a "Serial-Pisser" was filmed doing it and has now become a global You Tube celebrity with over a million hits and now You Tube are attempting to contact the gentleman because when you reach a million hits; You Tube pay for the pleasure and with the money they have promised to build the man a toilet in his plastic shack!