In response to a rash of suicides by bullied LGBT adolescents around the country, the American Family Association has launched a campaign to remind LGBT kids of the wages of sin, called It Doesn't Get Worse Than Hell. The viral effort, launched last week at the A.F.A.'s homepage, initially started with a short video warning LGBT youth about the perils of committing suicide while living in hedonistic evil.
"The torment and abuse you face at the hands of your peers will pale in comparison to the lake of fire where you will burn for eternity if you do not turn from your sinful ways," narrates A.F.A. president Tim Wildmon on the site's main video.
"While we are willing to concede that, as time goes on, you may face fewer taunts, insults, and beatings for your depraved ways in this lifetime, the sad truth is that, in the long run, your confinement to the depths of Hell will without doubt be the worst possible thing that could happen to you," Wildmon's tape concludes.
The site features similar videos from other Christians, including some celebrities, all united in reminding gay teenagers that a pit of unholy fire awaits those who indulge in sodomy.
"While we are on the subject, there's also the possibility of AIDS looming in your future, which would make schoolyard ridicule seem almost tame by comparison," said former Arkansas governor Mike Hukabee on his video. "But not even AIDS holds a candle to what awaits you in the next world."
The campaign has spread to all corners of the right-wing world, with radio host Michael Savage devoting a portion of his radio show on Monday to make his own personal It Doesn't Get Worse Than Hell contribution.
"'It Gets Better' is an atheistic, leftist lie which implies that the just hatred you receive on a day-to-day basis is not only without merit, but will eventually disappear. Nothing could be further from the truth. Hell is forever. And boy, when you get there, you are gonna wish you were back in the school parking lot getting eggs thrown at you while loudly being called a faggot,"
The campaign has drawn wild praise, with many saying that it offers gay and lesbian kids a message of hope and optimism.
"It's times like these when you get reminded of the wonders of the Internet," commented Ted Nugent to Fox News. "When I was a kid, there really wasn't any kind of outreach program to suicidal gay teens. Nobody was warning them about the burning sulfur that awaits all who die outside of Christ our Lord."
A.F.A. President Tim Wildmon says he was moved to create the project after reading about a Texas teen who committed suicide in early May after being outed.
"It really just broke my heart to hear that he had died in his sins," said Wildmon, "To know that he was almost certainly headed for Hell. I wished, more than anything, that I could have been there to say, 'If you kill yourself, being disowned by your father is gonna be the least of your worries. Satan has prepared torments for you your little mind cannot even fathom.' And that's when this idea sprang up."
But Wildmon insists he isn't out to change the world, he instead says all he's ever wanted is help save lives and souls.
"If even one homosexual repents and becomes born-again in the spirit of Jesus before splattering his wicked brain all over the place, then it will have been worth it," concluded Wildmon.