Incoming reports confirm that Morgan Freemanism is on the increase, and rapidly spiralling out of control as ever increasing numbers of people put their faith in the ageing American actor.
Morgan Freeman has never at any point suggested that people should abandon their faith and come to regard him as a Godhead, but as people rarely listen to anything with more than a half cocked ear these days, Morgan Freemanism has really taken off.
The main tenet of Morgan Freemanism appears to be that speaking in a rich, sonorous voice and looking quite presentable in a white linen suit is tantamount to Godliness.
It is not clear when people started abandoning traditional faiths in order to invest their belief in the 'Shawshank Redemption' star, but I managed to trace one group to Asbury Park, New Jersey, which was founded in 2007.
Morgan Freemanists are generally indistinguishable from their neighbors, but the whiite suits are a fairly reliable indicator.
Latest reports indicate that Morgan Freemanist cults now exist in over 94 countries around the world.
The Lord High Priest of The Church Of Samuel L Jacksonism refused to talk to me.
More as I get it.