US insurance company Geico, upset over a recent advertising campaign by a competitor "Greekco" filed a lawsuit today, citing trademark infringement. "Greekco" insurance company is a small insurance group based in Newark, New Jersey, that caters to the hard to insure driver with multiple speeding tickets and past DUI's.
The "Greekco" television ad spots that Geico objects to, feature former Olympian, Zeus Acropolis, sitting in the back seat of a moving car, (wearing his seatbelt, of course) serving the automobiles occupants, Baklava. The ads jingle is, "We are here to serve you!" Geico is upset, not only with the name similarity, but also with the unflattering portrayal of their ad star, The Gecko. The "Greekco" character played by Zeus is a tough looking, kinda hairy guy, in a white muscle shirt, who seems rather preoccupied with the females in the car.
"This is in direct opposition to the way we wish to portray our spokes animal, The Gecko," said a representative for Geico, known only as "Stan". Owners of the insurance group "Greekco" fail to see any similarity between their guy and the Gecko.
"Who are they kidding, our boy don't look nothin' like that challenged, mutant lizard they got working for ‘em," said Zorba Santorini, spokesman for the group. "They need to get a life or somethin'. I heard they work that lizard to death. Long hours, dirt wages, no tips, why don't someone look into them guys for that?" Apparently someone is.
The group "CLAP" (Citizen Lizards Against Personification) protested outside the Geico head office last week, claiming that making a Gecko behave like a human in their commercials is demeaning to lizards everywhere. "Lizards don't naturally ride around in cars, trying to be ‘cool'. Lizards need to be allowed to do lizard stuff and act like lizards. We don't impose our life style on humans, so why can't they just leave us alone?" They also object to terms like "lounge lizard" and the false doctrine about lizards being "slimy." "Many of us suffer from dry, flaky skin," one lizard told us.
Geico disputes "CLAP" members claims. "Our "Gecko" is very well paid for the abuse he suffers; he is a credit to his species. We need more token animals like him, unrealistically portraying humans. Most people would take a break-dancing lizard, over a ‘hairy Greek" anyday."