Some female somewhere in the vast world, moderately good looking, winner of "I-want-to-become-famous-as-the-best-looking-chick-of-someplace-this-year" contesting in yet another 'I-want-to-become-famous-as-the-best-looking-chick-of-some-bigger-place-this-year" realized that while becoming famous as best looking chick of someplace was a cakewalk, becoming famous as best looking chick of some bigger place was going to be tougher as there were some other females in the competition with sexier eyes/lips/noses/boobs/back/waist/legs who were more likely to find favor with the judges.
She also realized that even if she won the competition, she would still end up as just another 'best-looking-chick-of-some-bigger-place-this-year", get some local media coverage, kiss few orphans, cut ribbons at some places, get a bit more attention from guys, model for some lingerie or perfume company and would be eventually forgotten when another edition of "I-want-to-become-famous-as-the-best-looking-chick-of-some-bigger-place-this-year" contest will select some other hottie to replace her.
Being the smartest of the lot, this female understood that if the ultimate goal of the competition was to become famous, there were many other short-cuts to fame which will make her even more famous than the winner of "'I-want-to-become-famous-as-the-best-looking-chick-of-some-bigger-place-this-year".
Of all the other short-cuts to quick fame available to good-looking females who compete in contests to select the hottest chick of someplace this year, the easiest one is to say something stupid or something controversial which guarantees instant worldwide recognition. Saying something stupid imparts instant stardom since it confirms our stereotypes of dumb beauty queens and invokes in us feelings of superiority ("I maybe just another average guy on the street, but at least I'm not so dumb") instead of envy towards beauty queens, while saying something controversial results in instant fame because there are lot of news editors out there who give over-importance to controversial statements emanating from the mouths of minor celebrities believing that their readers or viewers are too stupid to be interested in real news.
Since 'saying-something-stupid' method was already tried last year by some winner of "I-want-to-become-famous-as-the-best-looking-chick-of-someplace-this-year" which involved jumbling up the problem of poor educational standards of America with trendy catchphrases like "South Africa" and "Iraq", this female decided to take up the other option of 'saying-something-controversial' and predictably enough, she has now won international recognition, becoming more famous than the eventual winner of the "I-want-to-become-famous-as-the-best-looking-chick-of-some-bigger-place-this-year".
Next year some other female participant of some other such contest will discover this sure-fire shortcut to instant stardom and will say either something stupid or controversial. Or do something stupid or shocking. On cue, the news media will jump into the scene either to ridicule her or condemn her. Then millions of youtubers will watch and share the video in which she is saying or doing something stupid or shocking. Millions of words will be spoken or written either defending her, lampooning her or crucifying her.
And another instant celebrity will be born.