Michael Phelps has been suspended from competing in swimming events, kicked out by Kellogg and now Subway.
Phelps was put on suspension by USA Swimming for 3 months. The sport's governing body also cut off its financial support to the 8 gold medal winner.
Yesterday Kellogg said it wouldn't renew the junk food addict's contract saying his behavior is not "consistent with the image of Kellogg" the maker of Sugar Smacks, Sugar Pops, Sugar Oats and Just Plain Sugar.
Phelps image had adorned its products with the quote "You need that sugar for energy, Kids!"
"Nothing like this has happened since Tony The Tiger got caught breaking Count Chocula's Kneecaps and a fired employee put a picture of his ass on the cover of Cheerios", stated Kellogg spokesman Chester Pusser