In a refreshing break from the barrage of the aggressive hard sell tactics so common during the holiday season, one beer company took time out this Sunday afternoon to urge responsibility for those who drink their beer and step behind the wheel of a potentially deadly automotive vehicle.
Their message: if you drink and drive, do so in moderation and with consideration of those whose lives you place in grave danger.
"We don't want people to get the impression that we condone reckless drinking and driving," says Schlepz beer president and CEO Andy Grundenhaur. He adds: "We know that most of our consumers are social drinkers/drivers who would never consider getting behind the wheel while, say, too drunk to know that they are actually sitting in the passenger seat or with their vision obscured by a 42 double D bra. But you'll always have that small percentage who ruin things for the rest of the drunk drivers who are only a mild danger to everyone in their general vicinity."
The heartfelt ad ended with the company's slogan: Friends don't let friends drive drunk unless they live right down the street and they really didn't have that much to drink and c'mon, dude, give him the keys, for chrissake!
Grundenhaur also wants to make clear that "drinking and driving is a privilege reserved only for those over 21."