Senator Barack Obama is days away from breaking all advertising spending records set by major movie studios when launching crap movies. He may also exceed the theretofore-unrivalled price tag of the previous presidential election, purchased by former President Bush as his son's early 2004 Christmas present.
Spending is unprecedented, say spending pundits, and no one is sure what to make of it, least of all the hangers-on of the McManchurian Candidacy.
With advertisements running repeatedly day and night, on local stations and on the major broadcast networks, on niche cable networks and even on video games and his own dedicated satellite channels, with Obama images and messages beaming directly into everything from Bluetooths to bathroom walls, the Obamarama Effect is now out advertising Senator John McCain nationwide by a ratio that may be unbeatable.
That difference is even larger in several closely contested states, where it has become impossible to escape the Illinois senator's reassuring image, even to take a whiz.
The huge gap has been made possible by Mr. Obama's decision to accept funding from China, who also has a bid in to fund Wall Street's little fiasco. Compared to this, McCain's decision last month to accept Manchurian funding is small potatoes.
As the millions flow in, the ads multiply as Obamarama hits its full stride in this last quarter of the game.
"This is uncharted territory," said Kenneth M. Goldman, director of Uncharted Territory at the University of Wisconsin. "We've certainly seen heavy advertising battles before, though more usually with celebrity clothing launches or some pointless 'news' item to distract from real issues - like war.
But we've never seen in a presidential race one side having such a lopsided advertising advantage combined with such a charismatic smile and name."
While Mr. Obama has held a spending advantage throughout the general election campaign, his television dominance has become most apparent in the last few weeks. He has gone on a buying binge of television time that has allowed him to swamp Mr. McCain's campaign and completely take over worldwide television programming.
Obama's advertisements come as Republicans begin an old-fashioned blitz of annoying automated telephone calls attacking him. But, as we are all are thankful for, you can hang up the telephone. The Obamarama Effect goes far beyond the merely annoying, claim annoying pundits.
South Dakotans report a new oddly familiar face on Mount Rushmore, Mattel can't keep up with toddler demands for the lovable, plush new toy with Obama's face called Mr. Pull My String, Obamarama soundtracks (particularly of the Democratic Convention aka Obamarama Rocks The House), cell phone calls and the dreams of 'undecided voters' are routinely interrupted by short and punchy Obama sound-bytes and astronomers are complaining that they can't get their work done with the night sky lit up with images of Obama and his irresistible family.
The Obama campaign's advertising approach - which has included multi-media advertisements up to one hour long in which a smiling Mr. Obama lays out his agenda for worldwide domination, and even advertisements in video games like "Guitar Hero" - may, like the 2000 Election and the 1919 World Series, finally and conclusively prove the old adage that anything can be bought.