Washington DC: Now that Senator Clinton is on board to lend her support to the Obama campaign, communication strategists can concentrate on getting Senator Obama's message out.
Media buys, such as Television (TV), Print, and Radio, in various markets have been hampered by the Obama campaign's shortfall in advertising funding.
Speculation is that the advertising money went to pay off Senator Clinton's campaign debts.
A novel approach has been arrived at to solve this problem, namely the use of the "Burma Shave" sign concept.
During the 1950's Burma Shave signs dotted the landscape along America's highways. These signs, which advertised the product, were placed on fence posts at the side of the road every few miles.
The Burma Shave approach will be tested initially in Kentucky, West Virginia and Texas. These areas are also known as "Clinton country" a target market environment rich in blue collar workers, white voters, women, rural farmers, Reagan Democrats and Blue Dog Democrats.
Since people still have to drive, high gas prices should not be an impediment. Local people will be employed to put up the signs, as part of Senator Obamas' Job Creation Plan.
Eventually, to show that Senator Obama embraces "Change", flat screen computer controlled (from Washington DC) TV's will replace the cardboard signs. This upgrade is predicated on some campaign money being available.
A few sample early released signs are illustrated below:
- With Iran I will make
a Pax and then Raise your
Federal Income Tax
Take one look,
Its no wonder
The ladies prefer
Plain and Simple
Osama, I will catch
Keeping Places green
Is what I mean