Written by Skews Me
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Wednesday, 8 August 2007

image for Study: Children crave McDonalds

A recent study was conducted to discover the impact the fast food chain McDonalds has on children. The results were surprising.

"After children see the yellow M on television, they go nuts when they see it again on the street," said the study's head reseacher Bourgeois King.

McDonalds' golden arches are nearly as recognizable as Mickey Mouse's ears he said. "And until recently, they were almost synonymous."

Last year Disney stopped marketing itself through Mickey D's Happy Meals in an effort to distance itself from food considered harmful by the health-conscious community.

The burger joint has agreed to use its food-oriented commercials to depict well-balanced meals.

The research also looked at the impact of packaging on children's preferences.

"The kids overwhelmingly chose the branded label as better tasting than the same food in generic wrappers," said King.

Developmental psychologist Ida Kidd is terribly worried about the logo effect on children but offers some helpful advice to parents.

"If your youngster is a picky eater, just put the food in a McDonald's container," she said.

Copyright © 2007, SkewsMe

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