Lexington, Kentucky - Anthropologists at the University of Kentucky have finished a ten-year study on the daily habits of Americans. Their primary finding: false immodesty is on the rise.
"It's a sad truth -- we see it throughout all of our research," said Nicolaus Copernicus who led the study. "We believe it is a result of the changing patterns in our society, where few social norms remain and we are increasingly mobile."
One example is that pasty and overweight northerners have moved from their normal habitat into warmer climates, leading to a greater sense of anonymity and potential for people to do whatever they feel like doing. In addition, there appear to be a glut of signals in the media that say to people -- it's okay if you have no discernible talents, we want you to go ahead and embarrass yourself anyway.
It is expected to take another ten years to determine if the the social fabric (like the man's shirt in the attached photo) is beyond repair.