Barack Obama, a leading Democratic candidate for President in 2008, announced today that he will sell a new cologne to boost his campaign finances.
David Plouffe, the Obama campaign manager, said that the fragrance is an offshoot from their successful campaign social networking website, formally named My.BarackObama.com. Inside the team it took on the nickname MyBO. Word of the MyBO nickname spread and became very popular within Obama's legions of volunteers and casual supporters.
With that surge of support, and with innovative campaign finance ideas from younger members of the team, Obama is now launching a cologne with the popular name MyBO. Plouffe said that the fragrance would "intensify voter connection with Barack Obama, something that is very important so that we can sustain momentum and build toward the 2008 election." The fragrance will be sold on the MyBO website and the proceeds will go directly to the campaign committee.
Other campaigns are picking up on the idea. John Edwards is reportedly planning to sell haircuts. Democratic insider George Stephanopolous noted that Edwards has "the most extensive network of salons of any campaign in history ... and he should be able to leverage that." Hillary Clinton is expected to release her own fragrance, H. The campaign dropped the plan to use the name Ho after the Don Imus incident.
On the Republican side, Rudy Giuliani is working with the family of the late Robert Mapplethorpe to release a montage of the artist's prints chosen by the former Mayor. Giuliani had a run-in with Mapplethorpe years ago and the move is thought to be an effort to reach out and mend those old wounds. John McCain's campaign is in negotiations with McDonalds and Hot Wheels to have models of the campaign bus, the Straight Talk Express, included with every Happy Meal. Finally, long-shot candidate Ron Paul is selling cow dung from his Texas ranch online through his MySpace page. A spokesman for the campaign said Paul is outselling all other candidates on the web.