Kansas City - April 30, 2007: Kansas City Southern and Burlington Northern-Santa Fe, to industry dominant companies in the train freight business, announced Sunday that they plan to implement a must stronger advertising campaign over the next few years to attract more business.
"The sky's the limit, literally," commented Casey Ryebeck, Vice President of the Public Affairs department of KCS. "We've all seen those annoying 'If Trucks Stop, America Stops' bumper stickers on freight trucks on the interstate. We want to change that. We want America to be free of the evil monopoly truckers hold on us Americans."
Beginning in mid to late July, both KCS and BNSF will implement their newest advertising campaign: Zeppelin advertising.
"We want to bring back a classical sense of travel, of vision. We all know what the Good Year Blimp is. Why can't we all know what the KSC Blimp is? What about the BNSF Blimp?" These questions come from Robert "Robbie" McNeil, Director and President of Global Transportations division of GE. "People need to be able to relate to the mode of advertising, and we strongly believe that blimps are the way to go."
The Good Year Blimp has been a prevalent icon during sporting events for decades. Its iconic image is familiar with a large percentage of the population. KSC, BNSF and GE hope to produce similar results for the rail freight industry.
The long-time rivalry in rail freight and truck freight has increased tension between truckers and rail employees. "I don't think these people realize what impact this will have on the truck industry. If America moves back towards a rail form of freight, a large percentage of truckers will be forced to get an education, and seek out other employment," comments spokesman Jared Haas. "It's just not fair to expect that of these people."
A 32 ship fleet of zeppelins will launch later this year.