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Sunday, 23 February 2014

image for "Colorado Pot Friendly Campaign" to Begin
First business in new campaign

DENVER, COLORADO - The Best in the West Business Bureau (BIWBB) of Colorado has announced a new campaign to give start-up pot related businesses a boost. Called the "Colorado Pot Friendly Campaign", the BIWBB hopes to draw customers to new businesses that feature marijuana products.

Says BIWBB director, Holly Shrimpton, "We are promoting the use of a family friendly "cooking pot" symbol for businesses to use in their advertising, whether print advertising or signage for their building, truck, or push-cart. We think it will have more elan than just the use of the typical marijuana leaf has been prevalent in drug cultures up until now. We think it will attract more mainstream customers, especially when they see the cute little cooking pot symbol. Customers will know immediately if a business is pot friendly without even having to ask!"

One of the first businesses to take advantage of the new campaign is the "Fudge Shop" on Colfax Avenue in Denver. The owner, Marco DeMarco, is using two large cooking pot symbols at the top of his building. The pots are being stirred by elves, an idea Marco hatched when he was enjoying one of his own chocolate specialities last December during holiday time.

Says Marco, "I am excited to be the first pot start-up to use the "pot" symbol idea. My face and a photo of my fudge shop are being used to advertise the campaign, so my face and business is plastered on busses, billboards, posters, and also in magazines and newspapers. It's great and business is booming!"

Any new start-up pot related business that would like to participate in the campaign is asked to contact Ms. Shrimpton at the BIWWB.

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