DALLAS, TEXAS. Figures released by the Census Bureau show rednecks are now the single largest stereotyped Caucasian group in the United States. Rednecks make up 18 percent of the U.S. Population, edging past hillbillies at 15 percent.
Demographic trends show that rednecks are also the fastest growing stereotyped Caucasian group, increasing a whopping 20 percent since the 2000 census. Other groups continued to decline, with hillbillies at 15 percent, hicks at 4 percent, and okies dwindling to less then one percentage point.
During the Great Depression (1929-1940) okies were the leading stereotyped group, peaking in 1933. Historically the okie population gave way to hillbillies, who peaked in 1963 with the airing of the hit CBS sitcom The Beverly Hillbillies. The earliest figures for rednecks only go back to 1945, when the Census Bureau combined crackers, peckerwoods, and Caucasian non-Oklahoma cowboys into the redneck classification.
Advertisers have been quick to recognize this trend. Bill Rand, CEO of Rand Econometrics, estimates that rednecks wield a staggering $2.1 trillion in purchasing power. "We've seen advertisers increasingly targeting the bubba demographic. You can see it in the explosive growth of Trucks, Beer, and Wal-Mart sales during the past 10 years," explains Rand. "With FOX they have their own major media outlet, but others media groups are catching up."
Rednecks are also a formidable political force, widely believed to have thrust George W. Bush and the Republican Party into a solid majority in the 2000 elections. Rednecks are ideal voters, having abundant transportation to the polls, as well as a willingness to embrace simple political messages. Democrats have been less successful at courting redneck voters, despite adopting southern candidates such as John Edwards or North Carolina.
Once considered a derogatory term, many Americans now proudly describe themselves as rednecks. In a surprising development, 4 percent of Hispanics, and 3 percent of African Americans also identify themselves as rednecks.
The growth of the redneck demographic is not limited to the United States. The percentage of rednecks in Canada has also shown a steady increase - up 15 percent since 2000. This explosve growth rate has lead Canadian MPs to consider increased immigration restrictions.