London - A mobile phone company has been censured for using religious imagery to boost sales.
The 'winking Jesus' offended people's sensibilities almost as much as a previous 'Messiah' campaign for glue-maker No More Nails.
Commenting on the ban someone at the Advertising Standards Authority said it's inappropriate to get into a ruck with the 98 people who'd complained about the latest 'outrage'.
"Actually, it's a miracle that nobody's noticed other spurious use of the image," an Atheists Anonymous source responded, "such as those afterlife insurance companies' hotline-to-the-Almighty claims."
Phones-4-Proles has now apologised to incensed complainers and pulled a follow up campaign based on 'Who Would Jesus Call?' lines.
However a patent application sees their new Seminary App launched next month aimed at boosting recruitment to religious orders.
Other new services may include confession-by-SMS-text-messaging, simony papal-pay-pal and a dial-a-sermon facility for anybody left off from a good ticking-off.