London - A cream pie-in-the-gob that smeared Rupert Murdoch on live TV may have been a NewsCorpse own-goal PR stunt.
Hours of tricky questioning had seen the octogenarian media mogul struggling to convince a Parliamentary committee when the lone pieman struck.
The ensuing police scuffle saw Murdoch Senior emerge as a prime time victim as TV viewers witnessed his public belittling.
"This is the most humiliating day of my entire life," a tearful Roopy told assembled MPs just as cameras focused on a slice of onion clutched in his left hand.
A twenty-something young man was later arrested as a frantic Mrs Wendi Murdoch fought back against her husband's assailant.
Police sources have named the protestor as Johnnie 'Lost-His' Marbles, a freelance conceptual artiste from Barking, Isle of Dogs.