Jeremy Iron's, the thinking woman's older Alan Rickman has set up a new business.
'Jeremy Irons' will see the award winning actor plugging in an iron, and tackling shirts, wrinkles and folds with the same vigour in which he attacks the roles that have brought him fame, and enough money to live in a castle.
This follows news that Ted 'Three Men and a Little Lady' Danson will offer Dancing Lessons, and Alex Reid will invade Stephen Fry's space and be the voice for an audio reading of the work of his ex wife Katie Price.
Mr Fry was said to exclaim: 'That is fine with me. I only read good literature' he said, thumbing a new collection from some TV presenter no one knows about.