A flame haired Rebekah doll is set to be released soon and should be in the shops in time for Christmas.
The striking new Rebekah doll has been described by Rupert Nonce, who runs the popular 'Barbie World' website, as "a cross between Medusa and Helen of Troy".
Sales of the new Rebekah doll have already outstripped other popular favourites including the Farrah Fawcett doll and the Posh Spice doll.
The Rebekah doll is aimed at the tubby middle aged male market rather than the traditional pre-teen female collector.
Balding actor Grant Plebb, who was one of the first enthusiasts to get his hands on the doll, has called the Rebekah doll "fiercely ambitious and tasty."
The Rebekah doll has copious red locks cascading down it's back and is designed to have particular appeal for bald men.
High Court judge Gilbert Slaphead QC has called the doll "bewitching" and reveals on the Barbie Collectors website, that it has "livened up my chambers."
But top female psychologist, Tess Tickles, writing in the Daily Mail, claims that the new Rebakah doll could lead to Barbie Syndrome for male collectors:
"Prepubescent girls are in danger of trying to emulate the doll's unattainable physical appearance and bald Alpha men could prove to be equally vulnerable" she warned.
Dozens of fat and wealthy public figures, including politicians and journalists, have already been spotted "wearing unruly red wigs and poncing around like Prima Donnas" according to The Daily Mail.