Marking a change of fortune and the experience of a new Manager and a new league West Ham are celebrating their move to the Olympic Stadium after the Olympic Games by renaming the club West Ham Olympic (W.H.O.)
So there is no confusion with the World Health Organisation the full West Hame name is to be W.H.O. sic. When WHO sic are next in Europe should they come up against W.H.O. the Healthy organisation will be clear.
A mass exodus from West Ham is expected in the summer with Avram Grant leading the way to the Promised Land.
However a stalwart West Ham fan declared 'We have been here before. We Eastenders know what it is to be bombed. Our soap is still known throughout the world and we know how to shout louder than anyone else.'