Britain's first televised Strip Poker Tournament took place in Blackpool yesterday, and the viewing figures shot through the roof as word spread around the internet that the Young Women's Cheerleaders Association was taking part this year.
The show was broadcast on Sky Sports 3, the minority sports channel, between highlights of the 2010 kabadi championship and live tiddly-winks. Ordinarily Sky Sports 3 attracts five viewers who thought they'd got Sky Sports Free. With the news of the YWCA appearing on the show, viewing figures started climbing steadily during the re-run of Mumbai Raiders's winning the kabadi cup and really shot up as the live poker coverage began.
"We were amazed," said show's producer, Jack O'Spades. "We got the viewing figures back, and realised we're on to a winner."
Despite the fact that the YWCA turned out to be extremely good poker players and were, to a buxom beautiful woman, mostly wearing what they had come in wearing, excitement among viewers kept them glued to their sets.
"We're planning on have more televised strip poker tournaments," said O'Spades. "Who knows, we may make it onto Sky 2 if the viewing figures keep going up."
Plans are afoot to have themed strip poker nights, with the first one being the Page 3 Celebrity Special. The Sun newspaper has said it is willing to sponsor the show.
"These girls aren't as good at Poker as the YWCA," said O'Spades. "Also, for another show, we're hoping the YWCA will be willing to hold a knock-out competition to see which of them is the best..."
Sue Persize, winner of the 2011 competition believes the organisers are taking it too far. "They've let success go to their heads," she said. "This is a serious competition, and they're turning it into titillation."
"Of course we are!" shouted O'Spades. "Have you seen my bonus?"