Coalition deputy leader Nick Clegg has launched the campaign for the Alternative Vote.
Speaking at a conference of small businessmen in Taunton yesterday, Clegg stated that" this is not about me, this is all about introducing a voting system in Britain that will accurately reflect the will of all the people.
The Alternative Vote is the most revolutionary idea to be discussed in the British political system for centuries".
Should AV get the thumbs up in the May referendum, candidates who were previously tagged as "alternative" or " quite strange" would get equal publicity in any electoral campaign.
Candidates for example who were regarded by the mainstream as "a bit nerdish" would enjoy equal air time with all the big hitters.
Goths would share the platform with the more traditionally dressed Middle Englanders.
T shirt wearers would get the same TV time as ones sporting big open collars while candidates who openly admit to possessing a copy of Bucks Fizz' Greatest Hits would not be granted less media time than those who profess their love of Coldplay, Snow Patrol or Radiohead.