Kentucky Fried Chicken have often been accused of serving reconstituted chicken in the their nuggets instead of real chicken.
So a branch in Nuneaton, UK came up with a clever idea of having live chickens run around their place. They asked the local chicken producers to deliver the chickens live so punters would believe that they only sell the real thing.
That wasn't a problem until a local chicken farmer got so frustrated having to deliver his chickens alive (he was losing money on the slaughter house costs) he decided to protest and started throwing chickens through the restaurant window. This action ended up on You Tube and now they are being fined for cruelty to animals.
If he had delivered them dead, no problem, but alive and kicking, a big problem.
As for the poor chickens, their lives are going to be prolonged because they have been confiscated by animal rights owing to "not having proper living quarters", and will be offered to local residents to keep as pets.
They certainly got a lot of "egg on their faces" after the news hit the internet.