A social network campaign which purports to raise awareness of the honorable work done by paedophiles by asking users to change their profile picture to well known paedophiles has run into controversy.
The campaign, which urges the image swap, has swept the social networking site and boasts a group page of nearly 90,000 fans.
While many believe the viral originated from the paedophile charity group, The Super Adventure Club , it has denied any involvement, although welcomes the focus on the work it does.
However, disturbingly, rumours are now sweeping the net that the campaign is actually a smokescreen for a children's support charity hoping to discredit the group.
A spokesman said: 'We're concerned with the suggestion that the charity could use this successful viral campaign to target paedophiles. This is not the case.
"People often change their profile picture and whether it is to an image of a paedophile or a photo with friends, it does not make you less safe."
"We were pleased to note that the The Super Adventure Club, while not responsible for the campaign, have welcomed the attention it has brought to this important issue."