Daytime terrestrial TV schedules are to be completely revamped next year in response to criticisms and complaints from viewers and watchdogs.
Producers and schedulers on the mainstream channels BBC 1, BBC 2 and ITV, have come under fire for showing too many property makeover shows, antique shows and bad quizzes.
It has also been alleged that they consider the daytime audience to comprise of morons or the bewildered elderly as everything in daytime shows is repeated ad infinitum.
They have also faced criticism for adopting the attitude that they know what's best and the audience doesn't understand.
An insider at the BBC said: "We've heard the criticism and, to be honest, it hurts. But we have to bounce back.
"I think people will see that what we have planned for next year amounts to a revolution in daytime scheduling.
"There are some exciting shows in which we send a minor celebrity round to homes that need a bit of a facelift - there are some lovely moments.
"Also, we investigate the stories behind people's treasured possessions and see what they can make at auction. There are some lovely moments.
"We know people love old US detective shows, so we shall be scheduling some of them.
"It's very exciting and refreshing."