Supermarket giants Tescoburydas are to sell 'boil in the bag' water for the first time, after successful trials of the product.
Demand significantly outstripped supply during the three week test period, leading Tescoburydas to steal a march on their rival retailers by placing a multi million pound order in anticipation of a nationwide rollout.
A spokesman said, 'We were really taken aback at the sales figures. They were unprecedented. Our research indicated there would be some consumer interest in 'boil in the bag' water, but never did we expect the kind of take up we have seen in our stores.'
Manufacturers 'Surify' claim the bag, which purifies water when boiled at 65 degrees Celsius, is the first step to eradicating diseases such as Cholera and Dysentery.
Chief Executive Noel Letts said, 'When we discovered that our bag purified water when it was heated to the correct temperature we were completely astounded and decided to go to market immediately.'
British Swimming Pool Federation (BSPF) Chief Tom Swell expressed his members concerns at the impact future variants of the product could have to his sector.
'We have it on good authority that Tescoburydas intend to stock 'super bags,' which when opened, provide the same qualities of a swimming pool, without all the bother. This could seriously hamper our trade.'
Tescoburydas dismissed the claims saying, 'It's the last thing on a list of one that we want to do. We are happy to assure the BSPF that we will not be stocking 'super bags.''