A new Mori survey out today has shown that Great Britain is "sick to death" of meerkats.
Meerkats have risen from the relative obscurity of "small mammal" in zoos to play an increasingly large role in today's media and advertising.
One large supermarket chain almost went into administration as a result of not having enough meerkats in its adverts. They promptly employed a "background meerkat" as an extra and avoided bankruptcy.
Meerkats are solely responsible for the current trend of small velvet waistcoats and silk dressing gowns adorning fashion week and if your news story isn't buffering with a meerkat, it's not news. Chances are there is almost certainly a meerkat advert alongside this article!
The turn in the tide against meerkats was highlighted in a recent episode of popular sitcom "come dine with me" where "meerkat en croute" was served as a starter, later crashing the website as viewers tried to get the recipe.
Good news for meerkat stuffed toy manufacturers though, as meerkats are set to outsell Guy Fawkes as this years "must have" for the top of bonfires across the country.