Brits, not being particularly renowned for their "hot and spicy" habits are "coming out" of their closets and proving to the world that they are!
They do actually possess a few "hot and spicy" celebs who attempt to prove too the world that Britain can be very "hot and spicy" i.e. Wayne Rooney, David Beckham, Jordan, Amy Winehouse (when she's sober), Hugh Grant, George Michael (who? prisoner Nr. 69696969) etc, all love their fair share of hot and spicy affairs. (especially when prostitutes are involved or gay men).
Brits used to be a pretty dull bunch who loved their Daddies Sauce, HP, Heinz, Coleman's pickle, gravy, etc.
Now it seems Brits are definitely becoming more "hot and spicy" and are buying tons of hot chilli and peppered sauces
Their heroes are "flaming" examples of "hot and spicy" behaviour and it seems that their influences have also entered the UK food chain or is it just the "placebo" effect.
Ultimately a Brit is a Brit, sex is sex (and still done only on Sundays between a roast lunch and high tea, if you're lucky), "hot and spicy" behaviour is reserved for Brazilian "booty" beauties, German Nudists? San Francisco Gays, Pamela Anderson and Paris Hilton on the internet, but surely not for stiff upper lipped Brits, or?
"Pass me the sauce Darling quick I can feel a hot flush cumming, saucy!"