Nick Clegg heaped pressure upon himself after he made a gaff of epic proportions during the recording of a seemingly harmless food programme on the BBC.
The programme - "tastes of your childhood" - is meant to be nothing more than a vehicle for C list celebrities to discuss both their formative years and food. They choose five recipes they remember from their youth, which a selection of chefs then prepare. It is harmless, daytime fare.
Step forward Mr Clegg, made a reasonably safe start describing his recollection of toad in the hole and rice pudding. But then he was asked what his favourite early memory of food was. The deputy prime minister looked wistfully into the air and murmured:
"Suckling on my mother's juicy teat as I tasted the sweet nectar of her milk from her luscious breast."
Red faces all round - and a swift end to "tastes of your childhood" as the BBC looked to limit the damage and embarrassment to all concerned. Strangely, not an end to Mr Clegg's career. But then, when you can get away with bringing the Lib Dem party into government with the most right wing, socially irresponsible conservative party since the Victorian age then you can probably get away with anything.