The 20 foot advertising hoarding, featuring Brazilian model Sabraine Banado wearing a Wonderbra in 3D has already prompted people jams, with commuters at Waterloo station stopping to gawp, and waiting for their eyes to adjust to the 3D glasses in order to get the full effect.
Reports coming in tell of people being trampled and crushed near the billboard as pressure built up from behind.
Thousands were late for work this morning as a result, and on nearby Waterloo Bridge there appeared to be unprecedented numbers of men walking hunched over, with many limping as well.
The police today issued a statement expressing grave concerns that the 3D glasses could fall into the hands of some of the degenerates who frequent the terminal at night.
Speaking off the record, WPC Marjory Mammagram told a Skoob News reporter:
"It would be a disaster for London, and indeed the 2012 Olympics if tourists at Waterloo Station were to be exposed to widespread tramp-wanking."
More as we get it.