Telecomms giant BT is in trouble with customers who expect credit for choosing the direction of the TV advertising campaign for their broadband service.
The campaign features the developing relationship between divorced mother-of-two Jane and bachelor Adam. After the last episode, BT asked viewers to vote for the direction the next episode should take.
It was clear to all but the dimmest, however, that Jane was probably pregnant and was wondering how to break the news.
BT reported that they received 1.6 million votes - 72 per cent saying Jane should be pregnant.
Now, however, the ploy could come back to haunt them as many of those who voted are seeking credit.
Melvin Carriage said: "I sent in my idea, and it was exactly what the new ad is portraying - the bird's up the duff. But I got my BT bill this morning and there's absolutely no credit on there.
"This is the big corporation taking advantage of the little guy. How much would it have cost them get one of those fancy London advertising agencies to come up with the story? Well, we all gave it to them and BT should cough up!
"Me and a couple of mates, Logga and Gaz, Pete and his missus and some others down the pub, have got together and formed an action group and we will be looking at our legal options. Anyone who wants to know more should contact me via our website - Btaretightwadbastards.web."
Despite repeated questions yesterday a spokesman for BT would only say: "Please stay on the line. Your call is important to us."