The National Trust has just announced a link up between the High Street pawnbroker, Cash Converters and their gift shops.
A revamp of existing National Trust shops is planned for 2013 after a meeting of the National Trust Governing Body decided the shops were "just too twee".
All branches will now have an in store Cash Converters franchise offering payday loans, cheque cashing, and a pawnbroking service.
A spokesman for Cash Converters said "We need to extend our market share in areas previously inaccessible to us. This link up will mean we will now have outlets in village locations in the Home Counties and elsewhere, as well as major industrial towns.
Products such as Cotswold Lavender handcream, William Morris mugs and Beatrix Potter floral toilet rolls appeal to those who dress in shell suits, as they do to those who favour Barbour"
Conversion of existing National Trust shops will start in the Autumn, and staff will receive language training and scented face masks to help deal with their new customers.