Twenty-eight non-celebrities. 28 days and nights. A phone vote every second day with a 'Y' in it. Sound familiar?
Well, sort of, but this time there's a twist. A new show has decided to not only break the mould of 'celebreality TV' but smash it to a pulp with their brand new series starting this Friday.
'Celebrity Nazi Death Camp' pits twenty-eight C-list celebrities against each other for survival of the fittest. Each day the celeb's will be randomly selected for beatings, as voted for by you, the viewer.
"I'm really looking forward to the gas chamber trial," gushed Amanda Holden, first in on Friday night, "I'll be fine, 'cause I've been practicing 'Holden' my breath for ages, Hee Hee!"
Terry Parpwind, head of programme concepts, told us "the idea of 'Celebrity Nazi Death Camp' is to really take the idea of reality TV to the next level. Celebrities will arrive in style at the secret location by train, they'll be shackled and bound together for 5 days with no food or water, just to aclimatise themselves to the draughty used cow shed they'll call home for the next month."
"We'll set them tasks every day," he continued, "like 'Stay Alive' where we stage a fake prison break, and hunt them all down with an SS Death Squad and rottweilers. Or 'The Lamp Room', where we show them lampshades made from their recently deceased relatives tattoo's, to stay alive they have to name which relative each one belongs to!"
Other stars we'd like to see in there are Katie Price and Alex Reid, Kerry Katona, Cheryl Cole Tweedy, Simon Cowell and SuBo.
Rumours that Jade Goody is to make her comeback as a lampshade in 'The Lamp Room' segment have yet to be confirmed.
More as ve get it, yah?