David Cameron feels that he can attain a much coveted overall majority in the forthcoming election by targeting the ginger vote.
Although no hard data is currently available on the number of ginger voters in the UK, it is generally believed that there is a quite significant number.
And David Cameron is out to get their vote.
Traditionally, the ginger vote has long been staunchly Labour orientated, but Mister Cameron feels he can turn the Ginger tide in a firmly Conservative direction.
Former pop music icon, Ginger Spice, aka Gerrie Halliwell out of The Spice Girls (who isn't really ginger, as she revealed to Piers Morgan in a recent interview) is all in favour of sucking up to the gingers. Apparently she believes that ginger people have a lot to offer, especially Chris Evans, who used to be a ginger, and Paul Scholes, who still is one.
When pushed on the question of the gay vote, Mister Cameron wasn't quite so forthcoming about revealing his stance on the issue.
"Erm..." he said.
Which quite frankly isn't such a good thing if you're one half of a gay couple trying to get a bed for the night in a B&B.
At present, there are no restrictions in force preventing ginger couples from taking up B&B accommodation, but it remains unclear where gay gingers stand.
More as we "Erm..." get it.