Bruce Forsyth, old git and loathsome presenter of various televisual game shows throughout this and the last century, has sensationally revealed his new catchphrase during filming of Stricly Come Dancing.
The doddery old fart told us from his huge country pile, "I decided to update my image, to appeal to the younger generation and to reclaim my credentials as the best host in the world."
"These young bucks, like Ant and Dec or that Vernon chap, inch by inch try and claw at my crown," he continued, "so I thought it overdue a revamp."
Everyone recognises the ageing stick insects shouts of 'good game, good game', 'nice to see you, to see you nice' and 'didn't they do well', but it is with some concern for the heads of the BBC that Brucie unveiled his latest catchphrase on Strictly Come Dancing.
With a wry wink the wrinkly fink shouted 'that's it bitch, flash your gash!' as one of the female contestants span past on the dancefloor. He shouted it again only two dances later.
Media mogul and all round arsehole, Max Clifford, said "I think it is great that Brucie can still relate to the younger generation, whilst maintaining an air of geriatric authority."
The catchphrase is already available on mugs, t-shirts and for supermarket openings.
More as we forget it.