In a bold and unexpected move, cosmetics company Maybebornwithit have appointed Tory leader David Cameron as their new poster boy.
The appearance of 759 billboards across the country- depicting little more than Cameron's flawless skin - is said to have impressed senior members at the organisation, who noticed a distinct similarity to the look of their current models. According to the official press release "the prospect of advertising with Mr Cameron is very exciting, he blends right in"
In an exclusive interview, Cameron admits that modelling was once a childhood dream: " Being in front of the camera has always come naturally to me. One supposes that it is another thing I inherited from my father, I stuck quite a pose in my Bullingdon days"
He hastens to add though, this is not a move away from politics.
"Whilst it is somewhat acheiving a goal old chap, I will certainly remain focused on my policies after this is over, one needs new slogans to accompany my pictures! I'm certainly not just a pretty face"
A conservative spokesman had this to say: " We are hoping this move for Dave will show people he is in touch with the youth of today. To be perfectly honest we were initally unsure of how to go about this, but after careful thought, we realised teenagers like make-up as much as they do hoodies"
Certainly a succesful day for the Tory man of the moment. However, the conservatives attitude to replacing the current slogans on the billboards with " Maybe he's born with it" remains to be seen.
Surprisingly Labour have been lukewarm with the development, "The captions may have actually improved" said Brown earlier, "Though are equally hard to believe.. Is there anything he wasn't born with?"