The Crazy Frog has been toppled as the world's most annoying advert based ring tone. The frog has held the position for three whole years despite being created in 2002 by The Chuckle Brothers, who have maintained their otherwise dead career off the back of the royalties.
Now though, its position as Ring Tone Annoyance Number One has been breached, and it will slide into anonymity, for there is a new tone in charge.
We Buy Any Car (dot) Com has shot passed the Frog like a turbo charged Porche taking on a scooter based frog.
Children everywhere have taken to the new tune and can now sing it, word for word, cadence for cadence without having to hear the original at the same time. All it takes is for a parent to use the words "We Buy" at any point to set them off. Now it is a ring tone, and it is being downloaded at the rate of two million per day. It will soon overtake the world's three most popular tunes, the Nokia Diddliy diddly diddla, Happy Birthday by Anne O'Nymous and Stairway To Heaven by Rolf Harris.
The writers of the new craze are said to be over the moon.
"It's brilliant," said Barry.
"Yes it is," said Paul.
"This will fund our career for another five years!" said Barry.
"It certainly will," said Paul. "To me."