The famous old football stadium Saint James'Park - home of Newcastle United - has now been renamed in a multi-million pound deal that will ensure regular income for the signwriters and souvenir makers.
From January next year it will be known as: "The lovely old stadium of a club fucked up by Mike Ashley@Geordieland.com/United".
Fan zones on the internet were flooded with praise for the pithy and innovative new name.
Weyheyboy said:" I always though St James' Park was a stupid name and now we will have a brand new moniker that will tell the world what we are really about up here in the north-east."
Another, MAshleyman, said; " I think it's brilliant. It's different and it's cool. That Mike Ashley is a right genius."
Mike Ashley was unavailable for comment but at a press conference his spokesman, Mr D Wise, said: " F-off you southern prats. This is cutting edge football and we don't give a fuck about what the fans think."