A graphic video depicting the human cost of texting while driving has gathered overwhelming praise.
The video which has an age limit on YouTube quickly became a viral video on thousands of websites and blogs in the UK and internationally.
The video made by Gwent Police cost a mere £10,000 yet has the production quality and emotional punch of a Hollywood blockbuster.
A spokesman for Gwent Police told us how the video had snowballed from a local safety warning film into a worldwide phenomenon.
"Aye it's been on American telly and all. CBS and Foxy News I believe," He told us that Gwent Police are proud of the coverage. "Gwent Police is proud of the coverage." He said. "Some American's even came here in shiny flying machines to interview the people who play
characters in the thing." He mumbled.
"You mean actors?" I asked.
"No I think they were journalists like."
This brilliant, if not controversial film, has already started to have an effect on teenagers all over the world. With may police associations reporting a great sea change in attitude of texting and driving already.
When asked if there were more films to come form the Gwent Police Association a spokesman told us there was something big in the pipeline.
"We've got a few big ideas on the go. Stuff that'll really get people talking." I pressed him on the content. "Well one involves a man drinking a cup of tea after just brushing his teeth. The way the director captures his grimace on that first swig makes Jaws look like Finding Nemo." I told him it was a point that was in desperate need of address.
"Also," He said. "We got one that shows the dangers of walking on the lines of the pavement. Research has told us that a witch can gobble you into the ground or even a crocodile can swallow you up if you step on the cracks or lines."
Powerful stuff indeed.
BREAKING NEWS: Reports are showing that nearly a hundred people have been involved in crashes in Britain and the USA in the past 24 hours alone whilst using their mobile phones when driving. New information suggests this is due to them all watching the Gwent Police safety video on their iPhones when at the wheel.