Gordon Brown has sent an email to Labour Party members urging them not to admit that they are members. In the email Brown says that they should "try to avoid" admitting membership of the Labour Party when writing to the press. Brown urged them to be articulate and polite when writing, so that counts John Prescott out straight away.
Many see this as an admission of shame. It is thought that the idea comes from the Supreme Being, Lord Mandy of Mandysson. In the past he has sought to change the name of the Labour Party to the Conservative Party. He even wanted to get rid of all the members.
BNP leader Dick Sniffin said "It's not surprising that people are ashamed of this Government when they are ashamed of themselves."
David Flunkitt, former cabinet minister, said "I've never been ashamed of my member's labour..."