The celebrity chef Hugh Fernley-Whittingstall has stirred up controversy with his latest stunt in his long running battle with cheap supermarket chicken.
Hugh has been filmed on a recent visit to an aviation test facility, where he shoots a dead chicken from a specially designed "chicken gun" into a full size Jumbo-jet engine, running at full speed.
Many of his fans have written to express their outrage at this latest prank and bosses at the supermarket giant are said to be "stunned".
Hugh defended his actions, saying "The public may think that by firing a dead chicken into a jet engine, I am demonstrating little respect for these magnificent birds," said Hugh. "But the thing is, these chickens were actually treated with even less respect throughout their sorry lives." He added. "I am doing this to highlight the general lack of respect bestowed upon chickens in our country that are raised under 'Standard' conditions".
The film shows Hugh unwrapping a supermarket chicken and loading it into a giant gun. He then pulls the trigger and the chicken is ejected at a speed of around 180mph into the spinning blades of a Rolls Royce jet engine.
The test - known as "the chicken ingestion test" is standard practice in the aviation industry to check the results of bird strikes on jet engines. When we contacted a spokesperson from the industry they were keen to point out that they normally use free-range or organic chickens in the test and do not condone the purchase of Standard chickens.
Standard chickens are reared in accordance with the EU "Standard Chicken" regulations, which allow for birds to be permanently chained up in tiny cages and periodically tortured by farmers.
The controversial chef shot to fame with his TV series "River Cottage" where he demonstrates his eccentricity by eating freshly grown organic food.
Time will tell however whether his latest antics will back-fire.