British retailers, including Carpetright and DFS have had to drasticaly reduce prices to keep going through the credit crunch.
DFS have introduced a buy-now, pay-in-one-year credit-free scheme for sofas already reduced 50%. Carpetright have had to reduce prices by up to 60% on selected ranges, with an extra 20% off this weekend only (free fitting included).
These unprecedented steps are being copied throughout the high street - Paul Simon Curtain Superstores have a one-month only "supersaver" 40% reduction on dralon and cotton drapes (readymades and made-to-measure) and Halfords have stated selling bikes at 35% off.
A spokesman for the British Retail Consortium said "Isn't this just the usual suspects flogging off fake "reductions" with constant all-year "sales"?