John Pilger relaxed in his Antipodean sauna in Victoria reading his Daily Spoof, and came across the article "UN selects Nottinghamese as new world dialect".
In a serious effort to keep up to date, he wrote a story entitled "The Politics of Bollocks"
in which he summarised the lead story in each mainstream newspaper, and discovered that this new word saved many column inches of otherwise meaningless diatribe.
He had researched the story by Googling "bollocks load", and while scanning the first entry "Bollock Obama's Inaugural Speech" suddenly felt that he really understood the full meaning of the northern English word.
His story that described the world as having gone to the dogs was rated as The Dog's Bollocks.