Macfisheries, Turkey Twizzlers, Texas Do-It-All, Prescott's Pies, Wedgewood, Zavvi, Acid Drops, Kwik-Save, Findus Crispy Pancakes, Woolworths - The list of great British Brands to disappear is growing in this credit crunch.
Add to the list above such names as (insert name here) and (another name here) and it is easy to see why economists say the High Street will never be the same again.
Now another brand joins them - Jo Brand, lesbian-esque left-wing comedienne, is to move to Malta where the weather "is much more friendly", as she puts it.
She has bought a £6million luxury beachside villa and enrolled her child at the local school, and intends to spend at least 9 months every year there.
Oh yes, and Our-Price Records.