He may be only just over two feet tall but already Verne Troyer the American actor is the bookies favourite to win this year's Celebrity Big Brother.
The Austin Powers Mini Me is already proving a big hit with the viewers owing to the 'cute and cuddly' factor.
'He's soooo sweet,' gushed Sandra Fatlass of Newcastle.
Other contestants in the CBB house include someone who may or may not be Michael Jackson, that bloke who sang about gangsters, annoying twat Terry Christian, her off Shooting Stars, a Page Three model, and a couple of other nonentity so-called celebrities who most of us have never heard of.
'I'm completely underwhelmed,' said one viewer.
It remains to be seen how many tens of tens of people will tune into this rivetting show.
We'll keep you posted.