This was the question that a man with a really high pitched squeaky voice posed to reporters in a branch of Jock Donald's near Marble Arch.
The anguished looking man spoke intelligently, articulately, and passionately, stating that people simply wouldn't take him seriously because of his squeaky, high pitched voice, which by the way also happens to be pretty darned loud.
But we couldn't take him seriously, because of that ridiculous voice.
It was embarrassing to watch our fellow reporters trying really hard not to laugh, so much so that several went blue in the face and one required first aid treatment.
Other customers in the burger joint were less restrained, some schoolkids started into squeaky impressions while their mates rolled around pissing themselves (in two cases literally) laughing.
The squeaky man, who refused to give his name was clearly embarrassed by all the unwanted attention, turned a quite fetching shade of dark puce before storming angrily off into Oxford Street.
Sadly, we were all far too laughed up to give pursuit.
But more as we track him down.